Becca Bochna

A Bit About Me

Hi! I’m Becca — a Marketing MBA, digital creator, and brand storyteller passionate about turning creativity into strategy that connects, engages, and drives results.

With eight years of experience at Walt Disney World Resort and a thriving small business of my own, I bring a unique blend of customer experience, content creation, and hands-on marketing execution. I love understanding what makes people excited about a brand — and then building moments, messaging, and visuals that turn that excitement into action.

Through my business, The Bandwagon Society, I’ve managed every aspect of digital marketing: social media growth, campaign development, ecommerce strategy, trend forecasting, event promotion, merchandising, and building systems that improve conversion and customer experience. I’ve grown an online audience, increased engagement, driven record sales, and built a community around fandom, creativity, and storytelling.

I recently graduated with my MBA in Marketing from Purdue Global University — a milestone that strengthened my passion for digital marketing and gave me a deeper grounding in strategy, analytics, and brand development.

Now, I’m excited to take the next step in my career and bring my creativity, enthusiasm, and marketing expertise to a collaborative team. I’m especially interested in roles in:

• Digital Marketing

• Social Media Strategy

• Content Marketing

• Brand Marketing

• Community Engagement

At my core, I’m someone who loves to create — but even more, I love helping ideas grow. I approach every project like a piece of art: start with inspiration, add intention, and refine it through strategy until it becomes something meaningful. Whether it’s launching a campaign, analyzing performance, planning a content strategy, or building a brand experience from scratch, I bring curiosity, focus, and a whole lot of heart to everything I do.