
Projects
From Signal to Shelf
From Signal to Shelf is a Cultural Trend POV rooted in firsthand small business experience. Drawing from real guest interactions at conventions, markets, and online storefronts through The Bandwagon Society LLC, this project identifies emerging fandom-driven behaviors and translates them into actionable retail opportunities. The work highlights how nostalgia, identity, and community shape purchasing decisions—and how these emotional drivers can inform product strategy, storytelling, and experiential retail design.
Please click on the image below to open the PDF.
Design Muse
Playful Tech Nostalgia in Gen Z Collectibles is a Design Muse exploring how retro technology aesthetics, analog play, and personalization are driving emotional engagement for Gen Z consumers. This project defines a visual language, identifies cultural drivers, and translates these insights into tangible theme park retail opportunities, including interactive products, discovery-focused experiences, and nostalgic storytelling. It demonstrates innovation readiness through forward-looking design thinking rooted in culture.
Please click on the image below to open the PDF.

