Projects

Marketing Storytelling - Community Insight

“HHN: A Fandom” is a short documentary created to explore the emotional connection fans have to Halloween Horror Nights during its 2020 pandemic cancellation. I led the full creative process - from concept and scripting to filming, editing, and social optimization. Crafting a story that preserved community engagement and highlighted how guests could safely enjoy modified in-park experiences. This project showcases my ability to blend narrative storytelling with strategic, audience-centered content creation.

Multimedia and Video Editing 

My Multimedia Communication Video Format examples.

Instagram Growth & Brand Enhancement

A content and brand strategy initiative that resulted in 316K+ views, 90+ followers gained, and the highest online sales month to date.

4-for-$10 Sticker Deal (Ecommerce Strategy)

A merchandising and pricing strategy that increased average order value, improved customer satisfaction, and strengthened in-person market performance.

Market Event Promotion Strategy

A multi-touch event marketing approach that increased booth traffic, improved sales consistency, and built community engagement.

Communications Projects

These projects reflect my experience developing structured communication materials designed to inform, guide, and engage diverse audiences. From training documents and presentations to campaign collateral and digital communications, my work focuses on clarity, hierarchy, and audience-centered messaging.

I prioritize precision in copy, consistency in design, and alignment between message, medium, and objective.